Thursday, 22 December 2011

Benefits of Good CRM

Customer Relationship Management (CRM) Softwares refers to a technological solution that help businesses manage customer relationships in an organized way. CRM softwares are considered as a tool that improves productivity and overall business functionality. It offers no of benefits to business.

1. Saves time – CRM automates day to day business tasks, allowing people to concentrate on their core business rather handling administrative tasks. Sales People can send more time on potential leads and customers.

2. Saves money – Efficient CRM system can help you save a lot of money. With Cloud CRM’s you do not need to invest on high level desktop CRM applications. All you would need is a computer and internet connection. No installations, upgrades or maintenance required. No need of transferring information to one department to another or to another branch. Everything is available in your CRM system and you just need to access it.

3. Quick and professional – With CRM system, you have all the data front of you whenever you need it. You do not have run through all your notes and excel sheets to get any detail when a customer calls you. You can give a better service in less time and your customer are happy with your instant replies.

4. Secure – All the data of your leads and customers are stored securely in your CRM system. You don’t have to worry about loosing any of your post-it notes that you had made a note of or in finding the right excel sheet. No worries about system crashing when you are using an online CRM. With CRM, information is stored in a centralized database allowing secure user access.

5. Convenient – If all your staff is using the same CRM, then it is easy to share the information in the CRM system. Many CRM softwares offer email and sms options, thus simplifying your work. Nowadays, you have CRM softwares which are accessible from mobile devices, so that you can access the software from anywhere anytime. You can even add quick notes right from your prospect’s office.

6. Efficient Lead Generation – A good CRM can help you to generate leads very quickly. For instance, many CRM softwares are integrated into websites and social media campaigns which reates leads and assigns to the sales person immediately. Thus sales team can concentrate on hot leads to find fruitful results. Also all the activities can be easily tracked and have up to date information in the system.

7. Forecasting and Reports – With all the information that are put in the CRM system, it is easy to track each leads, salespersons activities, track performance etc. Reports can be generated for forecasting and analysis. This would help you to make better business decisions based on the analysis.

Thursday, 8 September 2011

A CRM With Everything You Need


CRM software systems isn’t just a good to have sort of but it can do wonders for your business and help improve the productivity of your business. CRM system can be used to manage the entire sales process. This could include scheduling appointments, storing contact details, activities and to-dos, recording all interactions with customers as well as generating accurate reports to understand the result of the process.

CRM As A Need:

CRM System is the one whole source for you to manage your entire business. Starting with Sales aspects, the system can help you generate leads into customers, then it can classify these leads into different categories so that you can spend time on the ones who are possibly going to be customers. Analyse the sales report and see how is  the business going and how are the sales team working. Then ensure that your customers are getting good service and all the information can be easily stored in the system so that whenever required everything is available instantly. This does save a whole lot of time of your service executives. Then try getting more customers with various marketing campaigns. CRM will give an idea on whom to target and it will keep a record of everything.

Where to find a good CRM System?

Maple CRM is a customizable easy to use CRM with useful features for your business. You can manage Sales, Marketing and Customer service in an efficient way using Maple CRM. All in all a simple integrated software that suit any type of business and can help in business functions.
For more details, please visit http://maplecrm.com

Friday, 2 September 2011

Hosted CRM Vs On Premise CRM


Hosted CRM Vs On Premise CRM : Know the difference

Fundamentally this model relates to buying a house over renting an apartment. With the On-premise CRM Solution, the business is buying a house and thus retaining the ownership. Alternatively, when you rent an apartment, you pay the landlord a monthly fee which is Hosted CRM.

Further discussing more about Hosted CRM and OnPremise CRM, the major benefit of Hosted CRM is its 'Time to Value'. A business could have a CRM system up and running on the same day when the purchase is made. Also, you would not need any IT staff to maintain the CRM system nor you would need to buy specific hardware or upgrade your system configuration for Hosted CRM. Everything will be handled and maintained by the CRM provider as part of the monthly fees. The costing will be based on the licensing or per user wise which is far less than the cost you would invest in buying On-premise CRM. Definitely the drawback here is not to have the ownership of the system. Though you own your data which is at the server space of what is provided, you do not have control over the infrastructure behind it. There is certainly risk as things are not in your control. For those who need extensive customization, hosted CRM is not the option. Hosted CRM solutions are location and computer independent, so small business CRM users are free to use their CRM tools anywhere, any time.

On-Premise CRM provides flexibility in customizing the functionalities as you would like. It gives a business full control over every bit of data. Large companies choose this method for its integration enhancements or its level of security and control. The largest drawback of On-Premise CRM are the up-front costs. The per user cost is substantially higher than that of the Hosted solution. Businesses may begin to have savings within a few years. If you take costs over a longer period, such as 10 years for example. Keep in mind that this option still requires application maintenance, services, upgrades as well as the hardware infrastructure. Also requires IT staff to manage the whole application.

What to Choose?

Considering the above grounds, ultimately you have to choose the type of CRM that will work best for your business, both from the point of process and finance. Whichever you choose, spend the time doing the homework. Understand and analyse your business process and compare the CRM products to see which suits your business type. This will make your decision much more rewarding to your company. 

To add in, nowadays you will hear mostly about Hosted CRM. Thats because Hosted CRM softwares are on the rise and is accessible from anywhere in the world which makes it more beneficial for businesses.

Consider looking in at Maple CRM? Visit http://maplecrm.com 
Maple CRM is a simple and efficient CRM software for small and medium organizations. 

Thursday, 25 August 2011

Maple for generating sales leads


Sales lead is nothing but a person or entity who is interested in products or service. Getting sales lead is an important part of work business, then begins the step of converting the lead to a customer.
Lot of process is involved in getting sales lead. There are various methods. Simple one is marketing. The present market has identified much more useful methods to get more benefits. That is using technology to get customers.

A sales lead can be contact your business after seeing your advertisement by phone, then the process is in your hand to understand the lead and give him the solution for his need. But now it is much more easier for these leads to access your website to understand your company more rather than calling you immediately to get the details.

So people who prefer not to call because it consumes time may just drop a mail to you telling that they are interested in your product or ask queries. That won't take much time for him but then this involves your work of grouping these mails and sending it to the right department to answer it and save all his information for further communication etc. If an automated software can do this work then I'm sure you will be able to save 30 to 40 % of your time in focusing on your business rather than sorting the emails and saving the details elsewhere.

Yes, nowadays there are options to integrate your website to your CRM softwares which works wonder. So anybody who sends a mail to your company from these integrated website then based on his mail it can be sent to the right department and all the information is stored automatically as a lead in the CRM software. This works for not only your website it can work for any web pages, just by using programming code.

So that covers the email. Now if there is something which could be done for Phone? Well, some of the high end CRM softwares involve IVR system which include telephonic services. This is what works for call centers. But not every business can go for such complex softwares. So an easy one which could just capture few details about who called and when with his contact number would be so helpful. This would definitely work for those who have companies working for regular 8 hours of work a day. So if any calls come to your company during the night time, then is that you are going to miss that lead?
Not to worry, there are softwares which integrates such kind of options to make things much more useful and that too by being cost-effective.

Maple CRM is a CRM software that I have been using includes integration of the software to websites or telephonic service. Websites can mean any web pages including your official business sites and telephonic service here meaning Zipdial service. It is a third party software which provides a toll free number and when a user calls he will just experience a missed call and you have all information available with you and you can call your lead back with it.

In case you wish to read more about these options, visit http://maplecrm.com .

Monday, 22 August 2011

Business success with Maple

The three main areas where CRM acts as a life-jacket are Sales, Marketing and Service. CRM enables you to win more deals with the best sales processes. The customer list that you maintain in your CRM helps you to target the right one out of many. Customer service enhances the platform to provide timely resolutions and avoid unwanted escalations.

There is no better way to do it than a flexible CRM system. With an effective CRM application, you can focus on creating profitable relationships. Irrespective of what is the size of your business, customers are the ones who drive your business ahead. You would definitely need to retain your existing customer and prevent them to go to you competitor.

Maple CRM is one such CRM which has been tailored to the needs of any business management. Developed to suit the today's office environment and focused on reducing the time and effort. It is a web based user friendly application which helps you in managing sales, customer service and marketing tasks.

Simple, Cost-effective and the right one to suit any type of business! Find, Add and Manage customers to your business using Maple CRM.

Have a look into our new website of Maple CRM which was launched recently at www.maplecrm.com

Thursday, 18 August 2011

Maple for business

Maple is a web based Customer Relationship Management (CRM) software to manage your customer queries, support requests and market analysis. The software provides a complete flexible tool to manage your day to day activities of your business and thus simplifies your work life and brings in a profitable business growth.

Maple focuses on two aspects:
Customer query management which can be considered as customer support system or an enquiry management system to efficiently manage your customers and give a better service.

Sales or Marketing software tool which provides an automation in handling sales leads or marketing campaigns thus eliminating administrative work and helping to concentrate on business tasks.

Follow us on twitter for regular updates about Maple CRM at http://twitter.com/MapleCRM

If you have any questions then call us on 9538925641 or visit our website http://maplecrm.com

Wednesday, 3 August 2011

Maple - a web based CRM product

Customer Relationship Management usually referred as CRM is a technological solution for large companies and also different organizations to manage all the details regarding their customers, handle sales and service and improve the performance of work internally. This application helps the company to identify and categorize customers and manage relationships with them. This enables marketing and sales of products or services in an ideal way. CRM consists of the business processes and software that enable collaboration, performance improvement, and better business visibility across all customer touch points. If customer relationships are an important asset to your business, then effective CRM strategies and software are key.

One thing a small business owner knows is that most of the CRMs are too complex and offer too many features and options. Until the recent times, the CRM software had been an enterprise application which requires a dedicated team to develop custom CRM modules to fit the business, another team to analyze the resulting data and reports, plus an IT staff to handle costly upgrades and deployment.

Today, CRM is becoming more user-friendly and cost-effective for small businesses. The difference between those enterprise CRM and small business CRM software is not only the amount of data that is handled by the system, but also the IT requirements, pricing, and the features.

Meanwhile, the software Maple CRM designed and developed for small businesses is offering good features which could be useful for the business activities.

With features like generating leads through various options and managing these leads, it serves sales and marketing with its automated applications. It provides different features in tracking the customer data as well to provide customer service easily. Be it a marketing campaign or updates, sending emails and sms to the prospects/customers is no longer a painful job. Maple CRM supports both email and sms features. Sales forecasting is much easier with the Maple's Charts and Custom Reports. A fully customizable software with with much more useful features.

Maple CRM is a simple and effective CRM product which could fit any type of industry.

Visit www.maplecrm.com for more details.