The right tool for Customer Service agents

How often can you define the customer service process requirements by just a glance on the business? You would really need to understand the start to end point of the business model. You would need to use an approach of understanding the core requirements and use the satisfaction measures.

Empower the agents of your business who deal with customer service with a complete and a relevant system that could be used for each and everything for day to day process.

The fact is that without a collaborative system, your agents would spend more than 60% of time searching for the right information from here and there. The effective way would be to provide a collaborative system to the customer service agents to work. The present market offers automatic applications that can include process flows, workflows and marketing softwares etc. It is easier to work with such applications that would help in concentrating on your core business rather than administrative work of storing, tracking and exporting the required data.

For many companies, the use of software applications has proved to be profitable tool that has improved answering speed and increased customer satisfaction.

Usage of right systems can also help in understanding the customer service operations that would inturn be helpful for managers to make decisions about hiring or any operational process that would lead to company’s business goals. It is also necessary to explain the use and need of such applications in the business operation as it is the executives who is going to make the ultimate use of these systems for beneficial results. This would also fill up the gap between business objective and performance.

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CRM with SMS integration

Being able to communicate through SMS keeps your customers or employees informed in real time and dramatically reduces the cost and time associated with the process tasks maintaining a positive customer experience with your business.

SMS based solutions can improve the profitability with simple short SMS as it includes integrated SMS campaigns, automated SMS response and reduces the need for basic outbound calls. It can also help in automating followup and manage new sales opportunities.

Maple CRM can be easily integrated with other systems to automate the SMS based workflow of organization infrastructure and reduces the communication overheads. SMS integration includes sending & receiving of information through SMS and processing the same for further communication. Maple ensures that SMS communications can effortlessly keep running and it can provide continuous and consistent SMS delivery.

How outgoing SMS can work out for business scenarios?

• Sending SMS to potential customers
• Sending out SMS alert or reminders for an appointment or event
• Sending out SMS to sales agents who are on the field to call the customer

How incoming SMS can work out for various business scenarios?

• Field engineers/technican to receive sales or customer support cases when they are on the move.
• Voting/Polling/Surveys/Contest
• Registration for events, service or programs.

Other key Features of Maple CRM with SMS Integration:

• SMS templates
• Bulk SMS
• Personalized SMS to targeted customer
• Send thank you SMS, SMS for greetings or wishes to customers
• Order status update to customer through SMS.
• Advertisements or promotions through SMS
• SMS reminders to customers on payment/renewal/next service date etc
• Facilitate people to subscribe to your updates via SMS.
• SMS campaigns
• Two-way SMS

Check out few of the sample SMS configurations from Maple CRM

What is CRM Software?

CRM software helps organizations implement effective Customer Relationship Management. CRM is a strategy for doing business rather than calling it as just a software application. CRM focuses on building customer relationships for the purpose of creating and maintaining a loyal customer base.

The use of CRM software applications helps in reducing cost, increases efficiency and improves customer satisfaction.

Many CRM solutions are available in today's market offering great features and functions. CRM is more than a necessity for every business when it comes to managing sales activities and customer service. Benefits of CRM Software applications are  not limited to just improving customer service levels, but also to quickly automate key business functions like Sales, Marketing and Customer Support.

CRM consists of a specialized data center of customers or lead related information. CRM provides a value to an organization by enabling the staff to see the relevant information of the customer. The staff people can update all the interaction and communication details that occurs between the company and the customer. With the help of CRM, the organization can formalize the pre-sales functions, sales fulfillment and also support processes to be implemented in the application.

The end result of good CRM implementation would be that customer will have better experience with the organization in both sales as well as customer service interactions. This would maximize the organizations ability to sell products and services to customers in a much efficient way.

Also read How to choose best CRM?

CRM with SMS Integration

CRM can be configured with SMS integration to work with inbound SMS responses from customer or sales agents. SMS marketing is considered to be one of the few marketing techniques that is used to reach the targeted customers at anytime and anywhere. 

Being able to communicate through SMS keeps your customers or employees informed in real time and dramatically reduces the cost and time associated with the process tasks maintaining a positive customer experience with your business.


Maple CRM provides flexible SMS integration solutions and ensures that SMS communications can effortlessly keep running and it can provide continuous and consistent SMS delivery.


Maple CRM can be easily integrated with other systems to automate the SMS based workflow of organization infrastructure and reduces the communication overheads. SMS integration includes sending & receiving of information through SMS and processing the same for further communication. Maple ensures that SMS communications can effortlessly keep running and it can provide continuous and consistent SMS delivery. 


Check few sample configurations for SMS Based CRM Solution.

Maple Calendar to manage your business activities

Maple's calendar provides a flexible to manage your business schedules. The calendar helps you to plan your week and months ahead and lets your organize your work in an efficient way.

With Maple, you can assign reminders based on customers activities and Maple will make sure to remind you by sending email notifications on that day as well as keeps it in calendar so that you know what all schedules are created.

It is easy to monitor your employees schedules with Maple's team calendar and also to know whether they have taken action on the assigned activities. .

You can plan your business work based on your availability with Maple's calendar.

Visit http://maplecrm.com/ for more details.