What is CRM Software?

CRM software helps organizations implement effective Customer Relationship Management. CRM is a strategy for doing business rather than calling it as just a software application. CRM focuses on building customer relationships for the purpose of creating and maintaining a loyal customer base.

The use of CRM software applications helps in reducing cost, increases efficiency and improves customer satisfaction.

Many CRM solutions are available in today's market offering great features and functions. CRM is more than a necessity for every business when it comes to managing sales activities and customer service. Benefits of CRM Software applications are  not limited to just improving customer service levels, but also to quickly automate key business functions like Sales, Marketing and Customer Support.

CRM consists of a specialized data center of customers or lead related information. CRM provides a value to an organization by enabling the staff to see the relevant information of the customer. The staff people can update all the interaction and communication details that occurs between the company and the customer. With the help of CRM, the organization can formalize the pre-sales functions, sales fulfillment and also support processes to be implemented in the application.

The end result of good CRM implementation would be that customer will have better experience with the organization in both sales as well as customer service interactions. This would maximize the organizations ability to sell products and services to customers in a much efficient way.

Also read How to choose best CRM?

CRM with SMS Integration

CRM can be configured with SMS integration to work with inbound SMS responses from customer or sales agents. SMS marketing is considered to be one of the few marketing techniques that is used to reach the targeted customers at anytime and anywhere. 

Being able to communicate through SMS keeps your customers or employees informed in real time and dramatically reduces the cost and time associated with the process tasks maintaining a positive customer experience with your business.


Maple CRM provides flexible SMS integration solutions and ensures that SMS communications can effortlessly keep running and it can provide continuous and consistent SMS delivery.


Maple CRM can be easily integrated with other systems to automate the SMS based workflow of organization infrastructure and reduces the communication overheads. SMS integration includes sending & receiving of information through SMS and processing the same for further communication. Maple ensures that SMS communications can effortlessly keep running and it can provide continuous and consistent SMS delivery. 


Check few sample configurations for SMS Based CRM Solution.